You are kindly invited to:

A Press Conference + Round Table about the Real-life Game Industry on Friday, 15 June 2018

from 9:30–12.00 at“Prodajalna”, Ajdovščina Podhod  in the city centre of Ljubljana


9:30 Press Conference

Slovenian and global trends in the real-life game industry + the Summer Festival of Games and Urban Adventures (Association of Escape Room Activities of Slovenia: speaker Žiga Novak, Zmajev tempelj / Orehov gaj)

10:00 Round Table

– Alexander Gierholz, Logic Locks: Takeaways from the “Up The Game” Conference 2015–2018
– Nataša Potočnik, Enigmarium: Using gamification to design unforgettable and immersive experiences
– Panel discussion: The Future of the Industry: How to create new and immersive experiences? How to engage your audience? How to survive the escape game epidemic? Protecting intellectual property. Competitors. New formats. GDPR. What follows in 5 years?
– Boštjan Zrimšek, Dima Center: Invitation to the conference on 27 September (with an early bird registration option of 199€ if you register by 29 June 2018)

The event will be open to the public, no registration fee, but please RSVP –  You are kindly asked to confirm your attendance by Thursday via e-mail: